WhatsApp Messaging & Data Policy

1. Scope & Purpose of WhatsApp Communications

Big Brand Company integrates the Meta WhatsApp Business API strictly to facilitate transactional communication and user authentication.

• One-Time Password (OTP) Verification: Sending security passcodes to verify user identity during account registration, login, or sensitive requests.
• Transactional Notifications: Sending order confirmations, audit report readiness alerts, or account security notifications explicitly initiated by the user.
• Service Support: Responding to inbound customer service requests initiated directly by the user via WhatsApp.

2. Strict Anti-Spam & Non-Marketing Policy

We pledge to uphold user privacy and maintain clean messaging channels by enforcing the following standards:

• No promotional ads, discount offers, or sales pitches are sent over WhatsApp unless the user explicitly opts into a marketing distribution list.
• No purchase of third-party phone lists or contact databases.
• No automated bulk messaging or scraping of contact information.

3. User Consent & Opt-in Mechanism

WhatsApp messages are dispatched only after receiving affirmative consent from the user. Consent is captured in the following manner:

4. Opt-Out Mechanism & Revoking Consent

Users retain full control over their communication preferences and can revoke consent at any time:

• Reply STOP: Reply with "STOP", "UNSUBSCRIBE", or "CANCEL" to any message received from our official WhatsApp number.
• Email Support: Send an opt-out request with your mobile number to brandingbbc@gmail.com.

Note: Revoking messaging consent will prevent the delivery of automated WhatsApp OTP codes. Subsequent logins will require alternative authentication methods where available.

5. Data Privacy & Phone Number Security

Phone numbers provided for WhatsApp OTP verification are treated as confidential Personal Identifiable Information (PII) under applicable data protection laws, including the Digital Personal Data Protection Act (DPDP) and GDPR guidelines:

• Phone numbers are encrypted in transit and at rest.
• Phone numbers are used exclusively for verification and security purposes.
• Zero Data Selling: We NEVER sell, lease, rent, trade, or share user phone numbers with third-party advertisers, data brokers, or marketing networks.

6. Business & Compliance Contact Details

For questions, Meta compliance verification requests, or data privacy inquiries, please contact our compliance officer: